WHY LEARN TO SPEAK TO THE BRAIN, NOT THE PERSON

• To remain memorable in your target customer's mind.

• To make your target customer choose your brand among the competitors.

• To become a reference, build a legacy, not just a regular brand!

WHY INCLUDE THESE TECHNIQUES TO YOUR CONSCIOUS BUSINESS.

• Until today, marketing has always been known as a (bad) manipulative technique to get people to buy stuff they don't need.

• At CLING COPY, we chose to do the (good) practice of convincing people to buy what they need.

• Thus, we believe that every ethical brand owner should master the art of neuro-persuasion, to trigger their customers to make a conscious choice!

WHAT BRAIN IS THE HUMAN'S DECISION MAKER? AND HOW TO INFLUENCE IT?

Do you know that you can convince anyone? Yes, It's not complicated. It's rather simple but rarely spoken!

In this 1H30 training session, you'll learn in a simple way, the must-to-know about neuroscience, the roles of each brain, and how to lead your customers to buy consistently from your brand!

SECTION 1

How to extract relevant info from your customer's reptilian brain (Brainstem)?

SECTION 2

How to speak to your customer's limbic brain (Emotional brain)?

SECTION 3

How to build trust using the target customer's tone of voice and vocabulary?

SECTION 4

How to follow-up with your target customer?