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SUSTAINABILITY WITH NO TRANSPARENCY, IS "GREENWASHING"

For any business to thrive, entrepreneurs should know the importance of building an ethical business. A.K.A. Leading a transparent marketing strategy. In this blog post, you'll dive into greenwashing stories I have coped. You'll realize that being a conscious consumer is not tiring, it's rather a privilege.

5/8/20241 min read

A collection of eco-friendly personal hygiene items is arranged on a soft, white fabric. Included are a wooden brush with natural bristles, a loofah, and other bamboo or wooden accessories, suggesting a focus on sustainability. The scene is softly lit, and a burlap bag is subtly visible in the blurred background.

No transparency, no trust.
Greenwashing is everywhere, here’s how It works.
Real Sustainability Has Receipts, Not Just Words.
Clarity Drives Loyalty.
Sustainability Without Transparency is Greenwashing.
No One Likes Corporate Jargon.
What You Say Matters. How You Say It Matters More.

Summary

1. No transparency, no trust.

Have you ever bought a 100% skincare “bio” product, and it turn out to be a clever marketing?

I bet you won't think of buying again for that brand. Will you?

Or, have your eyes ever got caught by an “eco-friendly” garment.

As a conscious consumer, you must have done your quick research. So, you’ve checked the label that crewneck.

SUSTAINABILITY WITH NO TRANSPARENCY, IS "GREENWASHING"

No transparency, no trust.

Greenwashing is everywhere, here’s how It works.

Clarity Drives Loyalty.

Summary

1. No transparency, no trust.

Have you ever bought a 100% skincare “bio” product, and it turn out to be a clever marketing?

I bet you won't think of buying again for that brand. Will you?

Or, have your eyes ever got caught by an “eco-friendly” garment.

As a conscious consumer, you must have done your quick research. So, you’ve checked the label that crewneck.

Then, boom!! Another disappointing clothing brand. Fake label!

2.Greenwashing is everywhere, here’s how It works.

In a mall, I stepped by a restaurant that claims to serve green/healthy food.

Approached the counter to inquire about any proof. Yes, I did it anyway.

All what the staff had is talk.. “We use bio veggies and sausage”. “We import our ingredients”

Wait. I just heard “import” and prices are quite affordable! Sounded weird.

I asked about the green labels they have. There was nothing that backed up their talks.

You might come across typical situations literally everyday!

The more you become conscious about greenwashing techniques. You'll learn how to spot Them.

Most brands don't realize that Greenwashing is absolutely unethical.

These fluffing businesses are trading your health for revenue. And You don't want to enter bullshit into your body.

3.Real Sustainability Has Receipts, Not Just Words.

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